Tescos strategy to attract customers

Tescos methodology to pull in clients Presentation:- There are numerous opponents of Tesco mid 1990s Tesco rivals gave intense chance to Tesco, so on that time Tesco required a decent and recently exchanging system. Tesco old exchanging system was generally excellent. However, on that time Tesco was not pulling in the clients because of awful client administrations. In 1997 Terry Leahy Joined Tesco as a Chief Executive. Terry Leahy believed that why Tesco isn't drawing in the clients as contrast with its opponents like Sainsburys, Asda and so on. So from that time Tesco began extra administrations to draw in the clients. These administrations are given underneath. Web based Shopping administrations Tesco web Tesco Club Card Barring the previously mentioned administrations Tesco as of late acquainted new extra administrations with pull in the clients. These administrations incorporates Tesco Banks offer the Mastercards, contracts, credits, Tesco Insurance, investment funds and travel. (cn.tesco.com) Tesco Corporate Strategy may be entirely important research and study just as extremely expansive. This methodology pulls in the client and gives extremely hard rivalry to its opponents particularly Marks and Spencer, Sainsburys, ASDA, Morrison and so forth. Once in a while some Tesco rivals beat Tesco in certain fields, hence corporate procedure of Tesco persistently acquaint extra client administrations with draw in the clients against its adversaries. As indicated by Jamier L. Scott Corporate methodology is a progression of exercises intended to upgrade the degree of consumer loyalty that is, the inclination that an item or administration has met the client desire (2002), In the retail business or any organization the clients are significant, pretty much every organization attempt to draw in the clients. This could be in various manners like so as to sold things, harm thing might be trade or discount with in explicit timespan with the receipt which is given to the clients at the hour of the selling things. Numerous organizations do this procedure on the client administrations work area just as certain organizations do this procedure on the typical work area like Tesco. Yet, presently days clients are hoping for something else than such sort of administrations. As it were clients want is cutting-edge client care or redesigned client administrations. As per Berman B. Evans redesigned items and administrations make associations. Extra client support is the additional components that upgrade a retail system blend (2010) Updated administrations are acceptable help like store climate, store area, estimating, limited time techniques and offers. Numerous enormous associations like ASDA, Tesco, Marks and Spencer and Sainsburys utilize its corporate methodology to cutting-edge its items and administration, which is extremely useful to make a decent connection with the clients. A technique is a strategy intended to accomplish a specific objective. The word methodology has military undertone, since it gets from the Greek word for general (Oxford Dictionary second Edition) Each organization plan methodologies to upgrade its business benefit and clients just as to advance a few items or administrations which can be draw in to their clients. Points and Objectives:- My Dissertation Topic is: How Tesco utilize its corporate technique to draw in the clients against its opponents? My territory of study: Clarification of Tesco corporate system which is utilized to make cutting-edge client administrations. To comprehend the Tesco corporate technique which is utilizing to make extra client administrations? Clarification of how Tesco corporate methodology draws in the client by utilizing subordinate client administrations. To comprehend the Tesco offers, merchandise, administrations and advancement how these are drawing in to the clients. Correlation of Tesco methodologies with its adversaries systems that how to draw in the clients. End. Association Overview:- Tesco is the world biggest third retail association which is situated in UK. Tesco have in excess of 440,000 representatives everywhere throughout the world and right around 3700 stores in UK just as 13 in different nations. In ongoing time Tesco opened its stores in the AMERICA, which is referred to as Fresh Easy as contrast with its worldwide adversary Wall Mart just as Tesco have numerous stores in Europe and Asia like Poland, Slovakia, Hungry, Turkey, Czech Republic, Republic of Ireland, China, India, Japan, South Korea, Thailand and Malaysia. MR Jack Cohen was the author of Tesco. He began his business in 1917 as a little slow down. Tesco opened its first store in 1929 in Edgware. After that Tesco unimaginably has built up its business in UK and around the world. Tesco acquainted numerous developments with draw in the clients. Step by step Tesco is expanding its items and administrations to keep the client faithful, this gives however an ideal opportunity to its adversaries. Tesco is first organization which acquainted self check outs with give great client administrations. Tesco is offering numerous administrations to its client from tesco.com like home conveyance administrations and web based requesting/shopping and offer come back to the client looking like Tesco club card. Tesco utilize its corporate technique in various manners to draw in the client. A Tesco 2009/2010 between time result is indicating that deal supported from 11.4% to 14% and benefit increment 8.6% from its unique benefit Tesco profit development rate is 9% and Earnings per share development is 9.1% which shows exceptionally solid situation of Tesco in universal and national market. Writing Review:- In an association corporate system is the base everything being equal. Corporate system uncover and decides the reasons, destinations, objectives and furthermore produce, polices, plans and head for accomplishing objectives. It does likewise add to make the workers, partner, networks and clients; normally corporate technique applies to the whole association. (Nicolai J. Foss) Corporate system is valuable to accomplish the objectives in a moving situation to meet the partner and market desire, while corporate technique includes making business level procedures like promoting methodologies those methodologies are extremely useful to draw in the clients. (Richard Whittington, Kevan Scholes) Advertising system is the most significant procedure which association makes from the corporate technique to pull in the client. This technique keeps the client steadfast and comprehends the conduct of the client, for a model a client go to an electronic demonstrate space to get some electronic things, and client gets additional consideration and great help from the retailer then unquestionably the system of the retailer is to draw in the client. There is no uncertainty client will come back over and over and furthermore to inform different companions concerning that retailer. (TheTimes100.co.uk) The exploration shows that numerous association like Parcel power, Cadburys, Argos, Tesco, Sainsburys, Marks and Spencer giving significant level of consumer loyalty to pull in the clients. These associations draw in the client by utilizing their corporate procedure to do statistical surveying. (TheTimes100.co.uk) The cutoff points between corporate procedure and advertising system are hazy. The fundamental motivation behind corporate technique is to pull in and hold the clients. (Mintzberg, 1994) Showcasing technique the board just as corporate methodology are significant device for an association to pull in the clients and keep the client faithful against the contenders association; the two methodologies bring the association into accounts remotely and inside to give additional consideration of the clients. (J. Rea, Harold Kerzner) Corporate procedure of any firm portrays business as indicated by the client administrations. (Levitt, 1975) Everywhere throughout the world each size of association utilize imaginative corporate procedure to spur the clients. (John Toschohl) The presentation the executives remotely and inside is essential to pull in and hold the clients. Execution the executives sets the target, obligations and objectives for a chief. This offers authorization to the association group to do best for the fulfillment of the client. Execution the executives makes significant key move like rewards, progress and preparing to improve the exhibition, such sorts of things are extremely basic to help, hold and pull in the client which is valuable for accomplishing the association objectives. The center reason for execution the board in an association is to give nature of client assistance and fulfillment just as deal with the client want and give rewards. Its adequately draw in the clients by dealing with the staff. The oversight of group and responsibility may help to an association to pick up its target and objectives; with the assistance of this an association may gauge the whole execution, achievement can be remunerated and distinguished by u tilizing execution the board. (Cook, S) Association can expand the fascination of client and keep the client steadfast by utilizing inventive client administrations, (Danon) Corporate system for any association assumes extremely legitimate job to draw in and hold the client without client an association can't maintain the business in the market. In this way organizations enhance, give great client care and items guide and help the client, give various kinds of blessings and motivating force these are the various techniques which organization make to pull in and keep the client steadfast. With the goal that clients are the endurance for any firm. (John A. Goodman) There are two focal point of technique which was coordinated in to one core interest. Numerous individuals are as yet discussing that how two focal point of procedure are extraordinary, separation system center around various administrations and items which firm are offering to a little gathering of clients. For the most part this system adjusts the little firms and new participants. as opposed to huge one. It gives items and administrations as per the little gathering of client. (Philip A. Wickham) Imprints and Spencer (MS) is a retailing organization which is really situated in UK. MS direct its business survey to check its falling benefit and exchanging condition. MS changed its corporate technique to fulfill the client just as increase the c

Where Have You Gone, Joshua Chamberlain? :: Free Essays Online

Where Have You Gone, Joshua Chamberlain? To a few, it might be viewed as a minor burden. To other people, a drawn-out experience with irritating perspectives, however one they understand will be finished in the blink of an eye. However to a few, to a select, first class gathering of youthful, distrustful, and, let’s face it, broke, parcel of individuals known as undergrads, it’s a tragedy. A difficulty. An item voyaging profound into the Void, gone forever. This stumble into the equal universe to which a few items cross without return is known as: The Loss of a Package Sent by your Parents. It wasn’t a bundle of treats - goodness, it couldn’t be something sweet, straightforward, and absolutely implied as a delicious amazement. Nor was it a warm, sew cover, something to keep me toasty warm during long, chilly evenings of concentrating in my genuinely warmed apartment. Mail incidentally sent to my street number rather than my fresh out of the box new, completely new school address it was most certainly not. It was a bundle of books, hand-picked by my father, for my first school introduction, examining the life of a Civil War general, Joshua Lawrence Chamberlain. My dad is to some degree a self-educated master regarding the matter. A man who has been that irritating voice in the rear of a gathering visit, continually posing inquiries and offering remarks (this â€Å"he-for the most part ridicules this-person† day occurred at the Joshua Chamberlain Museum in Brunswick, Maine). A man who has scoured each remote book shop area in Maine, looking, imploring, for another expansion to his assortment of scores of books concerning the late, extraordinary Joshua Chamberlain and the twentieth Maine. This past summer, he hit the big stake. While strolling in Freeport, Maine, place where there is the wondrous L.L. Bean store, my dad unearthed a little shanty of a store with a small painted sign which read: â€Å"BOOKS: 20TH MAINE.† eagerly, my father entered the store. Furthermore, there, among columns of Civil War memorabilia, regiment banners and very overrated bronze imitations of fights, for example, Little Round Top, Dan Beaulieu discovered paradise. Right up 'til today, I wonder in the event that he inhaled once in that store, for dread that a puff of air may overwhelm his Holy Grail of book shops. Following an energizing hour of purchasing T-shirts with rousing statements

Essay And Grade 4 Sample - Writing Tips For Help

Essay And Grade 4 Sample - Writing Tips For HelpWith the exception of the best grade level students, a lot of people have little experience with writing an essay or grade four essay samples. There are, however, plenty of resources to help you learn to write essays and grade four samples well.First, you need to figure out which of the three levels of a grade four can help you most. While there is not one specific type of essay that will work for all students, it's definitely a good idea to keep the three basic elements of a grade four at the front of your mind as you work. These will likely be the basics of all grade fours - facts, details, and analysis.Good places to start when trying to get these elements down is with your professor and the average of your high school or college class, if possible. You can also begin by simply reading a sample essay on the topic that you're studying and checking your grade against it. Of course, the more practice you get with the grade four, the bet ter you'll be able to write them. Remember, this is a very challenging area of writing that needs to be performed properly to get a high grade.Next, make sure you understand that not all essay samples are created equal. There are a number of different types of essays that are submitted for students to choose from, each based on certain criteria and examples. Some examples of these are: homonyms, general content, and short stories. While it is possible to meet the higher standards for any of these choices, some essay samples do have fewer guidelines and much less support.When looking for essay samples, it's a good idea to consult with a variety of different companies and learn about their process for grading essay samples. Usually, companies will provide you with a wide variety of different examples, which you can choose from depending on the writing style you're going for. Keep in mind that many companies only provide samples based on topics such as homonyms, general content, and sh ort stories, so it's possible to find a sample that covers all the types of topics, but doesn't offer a high level of support.These samples are typically so comprehensive and detail oriented that they're able to make use of what you've already written to come up with an entire essay about your topic. For example, if you write about something fairly well-known, you may be given an example from a textbook that talks about a similar topic. If you write about something relatively unknown, you may be assigned to write an essay about something that is unfamiliar to you.Regardless of whether you choose to create a new topic for your essay or simply use a popular one, it's important to focus on the main points of your topic. While it may be nice to stretch your topic even further, avoid jumping from topic to topic, as you may never end up finishing. Instead, consider using the essay samples and working within them to create an overall cohesive article.

The Role and Function of the Major Monsters in Dante’s...

In Dante’s Inferno, throughout the epic journey of the character Dante into the depth of Hell, he encounters a number of beasts and monsters as he passes along the way, especially through the seven stations of the greatest monsters of Hell. The most significant of these seven major monsters is of central importance to the character Dante’s journey as well as to the narrative, for these monsters not only challenge the presence of the character Dante in Hell, but they are also the important custodians of Hell. Moreover, some of them even have more particular duty to perform, apart from being the Hell guardians. From this point, in this essay of Dante’s Inferno, the seven major monsters, namely Minos, Cerberus, Plutus, Minotaur,†¦show more content†¦The first major monster to be discussed is from the scene in the Canto V; Minos, the monster who stands at the border of the Second Circle of Hell, whose duty is to assign condemned souls to their punishments. He curls his tail around himself a certain number of times indicating the number of the proper circle to which each soul must go according to his or her sin. The excerpt taken from the Canto V to portray the great monster Minos is as follow: According to aforementioned quotation, it portrays that the great monster Minos, as the infernal judge and the agent of God’s justice, represents the human’s conscience and morality. For the time when the sinners come in front of the monster, it reminds the readers to think about themselves: what they have done in the past, or more precisely, their own sins. The monster Minos, moreover, plays an important role to the development of the story as his terrifying treatment of the sinners’ souls and his dreadful method of indicating the circle of Hell for all sinners help increasing the readers’ horror, as well as adding the highly alarming atmosphere to the story. The monster Minos also warns the character Dante in this scene that Dante should not enter the Hell and he even orders Dante to go back, for the Hell is the place for the dead sinners only – not for the living souls, which simply means that the poet Dante wants toShow MoreRelatedThe Inferno : Dantes Personal Journey Through Hell1553 Words   |  7 PagesIn the text, The Divine Comedy by Dante, the Inferno focuses on Dante’s personal journey through hell. Throughout Dante’s journey, he goes through the nine circles of hell. Dante was exposed to a lot of things that he’s never encountered such as limbo, lust, gluttony, greed, anger, and much more. These topics of the Inferno all correlate to my life as nursing student. I wouldn’t like to compare something that I am passionate about, however the process of becoming a nurse is very stressful. DanteRead MoreVideo Games : A Multi Billion Dollar Domain1706 Words   |  7 PagesPeach’s role is essentially that of the ball. (Sarkeesian, A)† The Damsel in Distress trope disempowers female characters and robs them of the chance to be heroes. The second trope is Women as Background Characters. Anita Sarkeesian defines the Women as Background Characters trope as â€Å"the subset of largely insignificant non-playable female characters whose sexuality or victimhood is exploited as a way to infuse edgy, gritty or racy flavouring into game worlds.† These characters occupy the role of notRead MoreW.B Yeats Great War Poets Symbolism2893 Words   |  12 Pagesas a means of representing mystical, dream-like and abstract ideals. This was especially prevalent towards the latter part of his life when, inspired by his wife Georgiana Hyde-Lees, he developed a symbolic system which theorized movements through major cycles of history in his book A Vision (1925, 1937)[1]. â€Å"The Wild Swans at Coole† and â€Å"The Second Coming† are poems of Yeats’ which incorporate symbols, and will be discussed in this essay. In A Vision, Yeats speaks of â€Å"gyres† as his term forRead MoreThe Nature Of The African Landscape10552 Words   |  43 Pagessocial, cultural, and political backgrounds presented Africa with a very shining image. They loomed Africa as exotic, strange, and the promised of golden opportunities. However, in the nineteenth-century Western colonial discourse, Africabegan to function as a synonym to absence and infinite. (Miller, 1996: 92). This is because the colonial missionaries and administration of Africa turns it into a realm of darkness, corruption, and a source of terror that lacks shape and pattern. The credential of

Analysis Of George Orwell s Everyday Life - 1380 Words

From writing in our diaries to reporting on major political wars, we use words to express our ideas and spread news. However, what if those very same words were the source of dishonesty and lies in the world today? In his essay Politics and the English Language, George Orwell explains how language is used to hide facts that may sound displeasing to the public, while in his text The Psychopathology of Everyday Life (1901), Sigmund Freud proves how language is used to hide unacceptable thoughts deep within our minds. Orwell and Freud hold different opinions on what language is used to hide due to their differing historical contexts, but they both conclude that language, in its current state, cannot be trusted. Orwell offers several reasons as to why the English language is in decline, but his analysis of political writings and misuse of phrases best concludes how and why the language cannot be trusted. As he describes the writing, he emphasizes the euphemisms and bad habits that stem from it. He states, â€Å"When there is a gap between one s real and one s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.† Orwell explains how speakers tend to lose the meaning of their own words when resorting to â€Å"long words and exhausted idioms.† Orwell takes advantage of his position as the author and expresses his thoughts in a didactic manner. He uses the third person point of view to point out a mistake that manyShow MoreRelated Animal Farm as a Political Satire to Criticise Totalitarian Regimes4636 Words   |  19 PagesPolitical Satire to Criticise Totalitarian Regimes This study aims to determine that George Orwells Animal Farm is a political satire which was written to criticise totalitarian regimes and particularly Stalins practices in Russia. 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General Motors E Procurement free essay sample

What business is the organization in? General Motors, as a representative U. S. –based automobile manufacturer, has several characteristics that make it a perfect fit for e-procurement and a great example of how e-procurement is reshaping U. S. Manufacturing. First, GM is the major part of a large supply chain. The scope of this supply chain and the role of GM in it is reflected in its annual $63 billion procurement expense. The cost savings associated with e-procurement will be immense. Second, GM’s ability to push adoption of e-procurement by every link of its supply chain raises the volume of sales through its e-procurement system up to $300 billion–$500 billion per year. This will undoubtedly generate further cost savings associated with purchasing across the whole supply chain. Finally, GM, perhaps because of its familiarity with the benefits of electronic data interchange with its suppliers and its dominant position in the supply chain, was one of the early adopters of e-procurement. We will write a custom essay sample on General Motors E Procurement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †¢ What products are bought via e-procurement? General Motors started seriously pursuing the idea of e-procurement in 1999, when its technology partners, i2 Technologies and Commerce One, started creating a B2B trading community dubbed TradeXchange. I2 Technologies of Irving, Texas, an advance planning software vendor, signed a memorandum of understanding with GM specifying that it would provide supply chain management services and business process expertise. I2 also agreed to provide the components of its Rhythm suite to GM and GM’s suppliers. Commerce One of Walnut Creek, California, an ecommerce software vendor, was supposed to lead the TradeXchange project. Through the realization of this project, GM together with its Japanese affiliates Isuzu and Suzuki was in a position to gain significant benefits associated with e-procurement. However, soon the opportunity arose to push the expectations of e-procurement even higher. †¢ What savings were realized? (financially) GM and its B2B partners are testing the benefits of e-procurement. In the brief period between the launch of TradeXchange and March 2000, GM purchased more than $4 million of MRO supplies from the catalogs of five suppliers enrolled in the network. In late January 2000 the company sold seven presses worth $1. 8 million in an online auction. It also bought $1. 7 million of materials in another auction. Before a joint e-procurement initiative, Ford also led its first auction. The auction for an undisclosed but mainstream car part resulted in double-digit savings on the $78 million supply deal. †¢ How were those savings realized? = What changes were made to the procurement process? + How does the computer system work? ? Reduction in time and cost of procurement systems development and implementation at the facilities of GM’s partners. Significant reduction in ordering costs and in the cost per item of goods purchased. ? Quicker information flows and better information sharing throughout GM’s supply chain. ? Better forecasting and planning for GM and its suppliers. ? Supply chain optimization. ? Build-to-order capabilities, shorter product development cycles, and better customer service. ? Favourable environment for joint RD, including product design. †¢ What problems occurred during the implementation process? One is contradiction of the requirement of stable relationships between GM and its suppliers traditional to the automotive industry, and the competitive tender model that seems to be incorporated in the idea of a B2B marketplace. How GM will deal with this contradiction remains largely unclear for now. GM should also block the problem of distributing power between itself and its suppliers to ensure the fast and effective adoption of e-procurement. If GM, as a controlling member of the supply chain, absorbs all the benefits, there will be little incentive for other members of the chain to participate.

Sustainability and Integrated Reporting free essay sample

Sustainability and sustainability reporting is becoming an increasingly popular trend globally especially after the Global Financial Crisis (GFC) stakeholders are requesting more honest, and faithful representation of information released by entities. Not only does it allow for stakeholders, and investors a more transparent view of our company but it also allows results in benefits. Sustainability, or sustainable development is defined as ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (Brundtland Report, 1987). The purpose of this paper is to identify the impacts, and issues, weighing up the benefits against the costs to foster a recommendation and conclusion on whether Coolworths should adopt an approach to sustainability, sustainability reporting and ultimately integrated reporting. In this research paper, Woolworths, our major competitor will be used as an example to give rise and shed light on the outcomes of their recent endeavor towards this new and innovative strategy. We will write a custom essay sample on Sustainability and Integrated Reporting or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to fully understand the context of this paper we must first understand what it means to be sustainable, the related impacts, benefits, challenges and associated costs with implementing such an approach. A further expansion on the above definition of sustainability, to be sustainable company, the company must be able to carry out day-to-day operations that do not detriment the future operating life of the entity. Therefore, if Coolworths were to adopt a sustainability strategy, factors that must be considered include the use of energy and greenhouse gas emissions, use of fuel, use of water, packaging processes, waste management, waste generation from activities and store development. For example, Woolworths, already has in place a number of programs that promote and represent their ‘green and clean’ image; such programs include animal welfare, ethical sourcing, genetically modified goods, green stores and others. On the specific topic of sustainability itself energy use in air-conditioning, lighting, and refrigeration is made eco-friendly as well as water use. The reasoning behind their move towards sustainable business practices is the changing needs of their customers, and the society around them including how they feel. In changing the direction and strategy of the company the CEO feels that he can re-align the business and build loyalty from customers and effort from employees The decision of whether or not to engage in sustainable business practices is one thing, but implementation of the entire strategy and the success in which we are able to implement it is all down to how we as a company engage our stakeholders as the change/move towards a sustainable company is not only a decision based, but also behavioral. Woolworths, in implementing their sustainability program ‘Doing the Right Thing: Sustainability Strategy 2007-2015’ have outlined a number of different ways they have engaged in their stakeholders to inform them about their targets and goals along with their plan. There are four main stakeholders in Woolworths, customers, employees, shareholders and suppliers. Woolworths has established a customer insights department that plays a key role in identifying customer needs and then taking action in attempt to greater satisfy the ever changing needs of their customers. Customer immersion programs also allow management to view the company from a customer’s point of view to further feedback on the company’s performance. Employees are given incentives and benefits to perform to their very best. Woolworths employs a retention strategy that conducts engagement surveys to identify and evaluate employee difficulties or issues. For shareholders, engagement is governed by the Corporations Act 2011; financial statements and other reporting information is released to the general public and shareholders in accordance to the law. Furthermore an annual general meeting takes place for shareholders to voice opinions and ask any questions they may have. Finally, suppliers are also given an annual general meeting situated in each capital city to discuss and relay Woolworths’ business strategy. A quarterly newsletter is issued to suppliers, ‘Trading Partner News’. Furthermore, Woolworths already offers a $100,000 grant to a supplier for their sustainable product, process, or packaging. STRATEGY IMPLEMENTATION In implementing the strategy itself, a number of issues arise, in particular the public and private interest theories. Through the implementation of any new, innovative strategy any entity must weigh up the costs against the benefits, and the feasibility or overcoming challenges involved in reaching he end goal. Any one of the above theories could be followed; if the sustainability strategy was implemented in accordance to public interest theory all reporting information that stakeholders require would be released and Woolworth’s day-to-day operations would be in the best interest of stakeholders and society. In contrast if the strategy was implemented in accordance to private interest theory, Woolworths would seek the best benefit to cost ratio ava ilable and only seek for returns on any investments made. Woolworths in the adoption of a sustainability approach has attempted to satisfy both the public’s interest with its self-acclaimed ‘customer-centric’ business ethic whilst maintaining vigil for a return on investment. By satisfying the public’s interest Woolworths have a number of systems in place to satisfy ever-changing consumer needs. In Woolworths Corporate Responsibility Report of 2009, Woolworths welcomed the ACCC to ‘hold a public inquiry into the competitiveness of retail prices for standard groceries’ to reassure consumers that Woolworths offers the lowest prices possible. Other issues addressed in the report include the Global Financial Crisis (GFC) and Woolworths’ Carbon Pollution Reduction Scheme as well as plastic bags. In addition to this, call-centers for shareholders, the customer insights department for consumers and the annual general meeting for suppliers all allow for the public’s interest to be voiced and met. On the other end of the spectrum, one could argue that at the end of the day Woolworths is a company that solely seeks to generate profit from its day-to-day activities. By implementing sustainability strategies and enforcing sustainable practices Woolworths looks for the investments to pay for themselves and then after that benefit from any cost-saving the implemented change has resulted in. Furthermore, Woolworths’ main driver of the sustainability strategy is the Sustainability Executive Committee (SEC) which comprises of the CEO, CFO and Group Manager Sustainability; all of which are internally sourced and may have biased opinions towards the profitability of the company against the sustainability strategy mplementation. Taking into account Woolworth’s approach at implementing sustainability into it’s operations, I would also attempt at following such an approach of satisfying both the public’s interest and private interest of Coolworths. In implementing sustainability into our company and producing sustainability reports we must also consider the idea of integrated reporting. Integrated reporting is a recent initiative to enhance and improve the quality of sustainability reports; this is done by integrated these sustainability reports more closely with financial and governance report. This allows for a more transparent view of the entire company illustrating the overall performance. As with all initiatives there are benefits to be weighed against the costs and challenges associated with adopting such a technique of reporting. By adopting the use of integrated reporting companies are able to provide more informative information that allows for a clearer, more transparent view of the company. Performance is no longer only limited to financial data, but also economically, environmentally and socially as well. Post GFC, investors; shareholders have been requesting ‘a new economic model that can protect business, investors, employees, and society from a cycle of successive and increasingly debilitating crises’ (Evans, Mala, 2012, p. 461). By providing these reports there are no longer any gray areas where potential investors cannot evaluate risk and decide whether or not to invest. However, in any report preparation there carries an associated cost. Integrated reporting is a new initiative and thus reporting standards and methods in preparing these new reports must be compliant to these standards before they can be published and released. Resources used in the preparation for these reports may sometimes outweigh the associated benefits of increased investor loyalty and new investors into the company. Furthermore, being a new initiative methods and standards are likely to change rapidly due to the discovery of new knowledge, and customer/stakeholder needs. Referring back to our example, Woolworths, they have yet to adopt an integrated reporting approach to their reports as they are only mid-way through their sustainability strategy and are beginning to finally identify key items required in the report alongside creation of a Global Reporting Initiative (GRI) compliant sustainability report. Having mentioned the above in reference to integrated reporting and the status of Woolworths in it’s progress of implementing sustainability and adopting integrated reports, I believe that the initial focus of integrated reporting should be on larger companies such as Woolworths and ourselves, Coolworths. Using the same reasons mentioned above, companies of larger nature tend to have the required knowledge, and resources necessary to adopt such a new and innovative technique of reporting. By trialing new reporting methods, reporting standards can be amended to reflect the success of larger companies and their move to integrated reporting initiatives. Furthermore, as smaller companies realize the benefits associated with integrated reporting, the investor loyalty and the transparency it allows the company to portray it becomes easier for integrated reporting to become compulsory and implemented across the board of all companies affected. Ultimately this will allow for more informed investment decisions satisfying the public’s need for a ‘new economic model’. CONCLUSION In conclusion, after close scrutiny of what it means to be sustainable, how sustainability reporting works, what benefits the new initiative of integrated reporting brings and by using Woolworths as an example of implementation I strongly believe that looking into more sustainable business practices will not only benefit Coolworths in the longer term in terms of cost-saving but also customer loyalty and higher societal appreciation by introducing strategies that work to reduce our carbon footprint and preserve the very environment, economy and society that we perate in. REFERENCES United Nations World Commission on Environment and Development 1987, Our common future – The Brundlandt Report, University of Oxford Press, Oxford Evans, ELAINE, Mala, RAJNI 2012, Intermediate Financial Accounting, John Wiley Sons Australia, Ltd Bebbington, J Larrinaga-Gonzalex, C 2008, Carbon trading: Accounting and reporting issues’, European Accounting Review, vol. 17, no. 4, p . 697 – 717